Ready to tell the world about your book or movie? Excellent! Don’t have a clue where to start? No worries – that’s where we come in.
Reaching the audience that will be most interested (and, therefore, most likely to purchase) your product is a task requiring lots of attention to detail and varying effort. We pull from our toolbox of ideas to create a unique mix of effort with each and every campaign. Some of our tools are listed below – others we make up on the fly!
- Press Kits
Includes press releases, brand-specific bios of author/artist, and portfolio of previous media hits. Electronic versions of press kits are also used.
These are sent to contacts with whom we already have relationship since an email to a stranger rarely nets you coverage.
While booksignings are not attended as well as those of yesteryear, they can be a fabulous way of connecting the author directly with the consumer (provided we do our job and drive traffic to the signing).
From city-wide launch parties to intimate dinners with community influencers, we employ a wide range of event types to publicize your work.
- Speaking Engagements
We handle everything from finding you a venue in which to speak to arranging the contract. If the event is open to the public, we work with local media to secure coverage.
- Book Clubs
For several years we’ve been building relationships with book club organizers from coast to coast. We’ll present your book to those club who would most likely enjoy it. We also arrange phone-ins and appearances with the book clubs.
- Traditional Media Coverage
Arranging reviews of your product or interviews for you with television, radio, magazine, newspaper, newsletter, and internet outlets.
- Blog Tours
We work with our own database of bloggers as well as various blog alliances to secure concentrated coverage online in a given two-week period.
- Trade Shows
Trade shows are a perfect place to develop relationships with those who own the stores that sell your product. We can arrange booksignings, movie screenings, special events, and media interviews at various trade shows.
If you’ve spoken with any of our past clients, you probably know that we also brainstorm to develop out-of-the-box ideas for each campaign. If you would like to discuss ideas for your next book or movie launch, contact us!